Mr Musk told employees in the email "remote work is no longer allowed", that the road ahead is "arduous and will require intense work to succeed", and they will need to be in the office at least 40 hours a week. In a second email to employees, Mr Musk said the "absolute top priority" over the coming days is to suspend "bots/trolls/spam" exploiting the verified accounts.īut Twitter now employs far fewer people to help him do that.Īn executive last week said Twitter was cutting about half its 7,500 strong workforce. The project has had a rocky rollout this week with an onslaught of fake accounts impersonating high-profile figures including basketball star LeBron James and the drug company Eli Lilly. Mr Musk told employees the "priority over the past 10 days" was to develop and launch Twitter's new $US7.99 ($12) monthly subscription which includes the blue check mark, which had previously only applied to verified accounts.
The memo and staff meeting echoed a live-streamed address the day before where Mr Musk assured advertisers his erratic takeover would not hurt their brands, after several companies paused advertising on the platform. The employee also said the Tesla billionaire appeared to downplay staff fears about how a pared-back Twitter workforce would meet privacy and data security standards, replying that as CEO of Tesla, he knew how it worked. "We need roughly half of our revenue to be subscription."Īt the meeting Mr Musk said some "exceptional" employees could be exempt from the return-to-work order, but others who did not like it could quit, according to an employee who was there, who spoke on condition of anonymity. "Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn.
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